Seeing this ad ("It's like a nut you can play outside") for Sony's PSP filled me with the kind of awe I've only experienced once or twice over a televised signal — the last time being some 5 or 6 years ago when I first saw MTV's too-good-for-its-own-good Sifl & Olly. It's a sort of "This is so screwed up, and I love it, and I can't believe there's someone who finds this as funny as I do" kind of feeling. Saw it for the first time with my friend Pat — we were just hanging out on the couch half-watching TV — and we were both stopped cold when it aired. (We were also hanging when I first saw S&O.) Found it online and sent it to my favorite squirrel fanatic McKenna who had it up on his blog in a matter of seconds. Reaction in the gaming world to the spot was typically mixed. The accompanying "Carpet you can watch outside" ad done by the same folks was amusing, but slightly less so.
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