Friday, January 06, 2006

Et tu, Google?


I've been engaged in a love affair with Google for several years now. It all started when my friend, the famous Brett Burton, hipped me to the no-frills, results-centric engine some 7 or 8 years ago. I fell for the image search, swooned over Google News and waited anxiously for an invite to gmail (even though I consider my address to be something of a vanity thing — like the good towels — to be used for special occasions). I got a little suspicious when they started doing that personalize-your-home-page thing. I mean, displaying ads based on the text of the e-mails I was reading was, y'know, fun, but the thought that the big G! might be collecting information about me was a little disturbing... like discovering that your friend with the really good taste in music has a soft spot for Dave Matthews. And now this: rumors of Google Cube. If the G-peeps go into making machines (and yes, it's all rumor and conjecture at this point), will they become just another monolith?

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